Pat McGrath joins Louis Vuitton as Creative Director to unveil the highly anticipated La Beauté Louis Vuitton Beauty Collection—available for online and in-store purchase August 2025.
"Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton, which is the result of extraordinary craftsmanship, creativity and innovation. "
LA BEAUTÉ LOUIS VUITTON
Louis Vuitton is preparing to make a bold move into the beauty industry with the launch of La Beauté Louis Vuitton in Fall 2025. The legendary fashion house has tapped none other than Pat McGrath, as creative director for its debut cosmetics line.
This announcement comes after more than 20 years of partnership between McGrath and the fashion house, during which she created iconic makeup looks for their runway shows, including colorful designs, flames, and futuristic eyes. Following the announcement, Pat spoke with Nicolas Ghesquière, the maison’s Women’s Artistic Director, to look back at the artistry behind their many collaborations throughout the years. Under McGrath’s leadership, the collection will reflect the same level of craftsmanship, creativity, and innovation that Louis Vuitton is known for in fashion. As she puts it, “The beauty universe is about so much more than just product, and what we are creating here will unlock a new level in luxury beauty.”
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Pre-orders for the collection begin Monday, August 25th, with in-store availability at Louis Vuitton stores starting Friday, August 29th.
In addition to the Dame’s creative direction for Louis Vuitton’s debut cosmetics collection this year, Pat McGrath is spearheading a series of exciting launches at Pat McGrath Labs in celebration of its upcoming 10-year anniversary. Recent highlights include Mothership XII (Happi), the Candy Crush x Pat McGrath Labs collection (EBONY Magazine, Hypebae), the viral Skin Fetish: Glass 001 Artistry Mask (Vogue, Fast Company, Allure, Elle), the BeautyTok favorite Legendary Longwear Lip Liner (TODAY, Hypebae, ESSENCE) and the Skin Fetish: Sublime Perfection Longwear Blurring Setting Spray (Forbes, Hypebae). There’s also continued love for Skin Fetish Sublime Perfection foundation (Vogue, Teen Vogue), not to mention the buzz surrounding Pat’s 2025 Met Gala looks, as well as a notably blue-toned red lipstick worn by Taylor Swift during the cover shoot for her 12th studio album, “The Life of a Showgirl” (Marie Claire, Grazia).
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