W Magazine has featured Pat McGrath Labs Invisibrow Gel in “The 26 Best New Beauty Launches of August,” celebrating it as one of the month’s standout beauty launches.
In the article, Beauty Editor Maryam Lieberman writes:
“An artist in every sense of the word, Pat McGrath has a way of making us curious about things we didn’t think we could ever wear. Her latest eyebrow gels play with the bleached-brow effect with confidence. The pastel shades are perfection—the pink, especially, is so unexpectedly fun. We love it.”
Inspired by decades of Pat McGrath’s legendary backstage artistry, Invisibrow Gel is designed to recreate the iconic editorial brow—from softly diffused definition to the illusion of bleached brows without the commitment. The lightweight, buildable formula sculpts, softens and redefines brows while offering limitless possibilities for everyday beauty and runway-inspired expression.
Available in six Pat-curated shades—Bleach Blonde, Nude Beige, Golden Auburn, Amber Honey, Pale Pink and White—Invisibrow Gel brings Pat’s a transformative approach to brow artistry into one versatile essential.
