Pat McGrath Labs X Shop with Google: ARt of Beauty

At this transformative pop-up event, Pat McGrath Labs and Google unlocked new dimensions in makeup with an array of in-person and virtual experiences.

“I created my brand to inspire people to be playful, daring, and experimental with their makeup. What I love about Google’s AR Beauty tool is that it introduces you to color in such an easy way! Now you can play without caution, have fun, and try on new shades before you buy!”















If ever there was an electrifying meeting point between technology and cosmetics, it materialized at the Pat McGrath Labs x Shop with Google AR Pop-Up. The weekend pop-up was the ultimate playground for beauty lovers and pioneers in both makeup artistry and technology. Amid the glitz, in-person touch-ups showcased major must-haves for mesmerising eyes, sublime skin, and luxe lips. This tactile experience was harmoniously balanced by the Google AR Beauty tool, giving visitors a virtual odyssey through the illustrious Pat McGrath Labs collection.

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